01 FAIRY CHARM
Exclusive collaboration with Olens x Jessyluxe. Come and
be transported to an untold fairytale fantasy.
Behind the Scenes of FAIRY CHARM
Role : Creative Producer
• Work closley with the creative director in collaboration in executing and bringing their vision to life
• Work under pressure and with a limited time frame from ideation to completion to meet brand deadlines
• Create, source and built a compelling set design to embody the aesthetic and mood of the campaign.
•Source, evaluate, and secure appropriate crew members to help bring this project to life.
•Offer effective on-the-spot artistic guidance and direction during photography sessions.
•Deliver real-time on-set direction during videography to capture the most captivating and dynamic moments for the video production.
02 HEIRLOOM
An immersive beyond beautiful destination where hidden in the garden, mystical heirlooms are waiting to be unveiled.
Behind the Scenes of HEIRLOOM
Role : Creative Producer
• Developed detailed vision boards that act as a guide for beauty and product direction
• Create, source and built a compelling set design to embody the aesthetic and mood of the campaign.
•Source, evaluate, and secure appropriate models that match the envisioned theme and aesthetic.
•Directed makeup and hair design to curate unique and harmonious looks.
•Offer effective on-the-spot artistic guidance and direction during photography sessions.
•Deliver real-time on-set direction during videography to capture the most captivating and dynamic moments for the video production.
02 LIP MAGE
Step into an enchanted realm where lips are graced with a delicate, watery kiss, leaving behind a captivating tint as if touched by a spell
Behind the Scenes of LIP MAGE
Role : Creative Producer
• Developed detailed vision boards that act as a guide for beauty and product direction
•Collaborated on set design to embody the aesthetic and mood of the campaign.
•Directed makeup and hair design to curate unique and harmonious looks.
•Offer effective on-the-spot artistic guidance and direction during photography sessions.
•Deliver real-time on-set direction during videography to capture the most captivating and dynamic moments for the video production.
•Learned DaVinci Resolve and learned color grading to bring out the best results for videography
03 PILLOW BLUSH
Daydreaming on a summer cloud. Wake up and feel rejuvenated with plush cheeks embodying a lit from within glow. Inspired by natural blue skies during summers in Los Angeles
Behind the Scenes of PILLOW PLUSH
Role : Creative Producer
• Formulated comprehensive and detailed schedules, moodboards, and guidelines to ensure cohesive alignment among all team members.
• Created shot lists, makeup concepts, lighting directives, wardrobe considerations and hairstyling specifications to bring the concept to life.
• Create, source and build a compelling set design to embody the aesthetic and mood of the campaign.
•Engaging in a close collaborative partnership with Founder Michelle Phan to synchronize brand aesthetics.
•Offer effective on-the-spot artistic guidance and direction during photography sessions.
•Create a comprehensive product photography mood board and provide precise aesthetic directions to guide the photographer in capturing exquisite imagery for all marketing platforms.
04 RENDEZVOUS EDIT
As the autumn wind draws near, the secrets of your lips whisper unspoken words
Behind the Scenes of RENDEZVOUS EDIT
Role : Creative Producer• Formulate comprehensive and intricately detailed schedules, moodboards, and guidelines to ensure cohesive alignment among all team members.
• Took lead in creating the shot lists, makeup concepts, lighting directives, as well as wardrobe and hairstyling specifications to bring the concept to life.
•Took a hands-on approach to construct the necessary props that will precisely convey the artistic atmosphere and elements of the photoshoot.
•Offer effective on-the-spot artistic guidance and direction during photography sessions to ensure the creation of impactful visual content.
•Create a comprehensive product photography mood board and provide precise aesthetic directions to guide the photographer in capturing exquisite imagery for all marketing platforms.